All tagged Brand Values

Nicole recommends: Crystals

Today we chat with our very own D&Co Peer Advisory Group member Nicole, who is the owner and operator of The Zenly Shop. She shares a very unique perspective from the standard business tools that we’ve reviewed in the past. Read the interview below to hear how you can “raise your vibration” with Nicole!

Ideation

Regardless of what’s driving you, sometimes it’s difficult exactly what that idea is that you’re going to go to market with. We revisit some tips from a previous post to help you get your ideas going!

Part IV: Nuanced Progress

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part IV, Jessica shares some of the ongoing optimizations that she made to the brand to continue growing it.

Part II: Leading Up To Launch

Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. Read through her journey, experiences and key learnings from building the premium hand-poured candle company, Wicked Candle.

Minimal Viable Brand: An Interview with Andrea Linehan

A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.  

Marketing 101: The Basics

As a small business owner, it can be overwhelming to know where to begin with your company’s marketing needs. Having a basic understanding of the core elements that make up the ‘marketing mix’ will ultimately help you build the foundation to your marketing strategy and pivot with consumer trends and information accordingly.