Behind the Work
Jessica is the editorial voice behind Refine, a platform dedicated to helping service-based businesses improve retention, deepen client trust, and grow smarter. Her work focuses on a single, essential idea:
The growth you’re chasing might already be inside your business. You just haven’t structured for it yet.
Jessica has nearly two decades of agency experience and currently serves as a Chief Client Officer at a strategic communications and media agency. She is also the founder of the Peer Advisory Group, a global leadership platform designed for seasoned professional women navigating high-performance roles.
Meet Jessica Dalziel
Why do we need to optimize the client’s experience?
Client Experience Optimization (CXO) is the strategic lens that turns everyday client interactions into long-term growth.
It’s about structuring your business so the value you deliver is actually felt consistently, clearly, and at scale.
When CXO is working, you’re not chasing growth. You’re compounding it. Because your best-fit clients stay longer, expand faster, and trust you more deeply over time.
What makes Jessica’s approach different?
Most consultants focus on sales before the deal or operations after the fact. Jessica works in the space where long-term value is made (but often overlooked): between the sale and the delivery.
Here are a few moments that shape how she thinks about CXO today:
Built high-performance teams across agencies and in-house orgs, leading delivery and retention across $12M-$15M+ in managed business.
Founded Peer Advisory Group and Dalziel & Co from scratch—two ventures designed to elevate leadership, strategy, and client experience.
Exceeded revenue targets by 192% and drove 40% of NYC office revenue for a former employer, all well before year-end.
Guided multimillion-dollar digital initiatives for Fortune 500 brands, from web builds to content and analytics strategy.
Was selected in the top 5% of global performers in the Dentsu Aegis Network and recognized with multiple awards for collaboration and results.
Her approach is grounded in nearly 20 years of agency experience, built on pattern recognition, strategic systems, and the subtle dynamics that shape client trust. She will help you see the real levers you already have and how to use them with intention to maximize revenue growth and drive profitability.
Curious how this thinking shows up in real-world strategy?
Testimonials
Jessica was interviewed by GoSolo, a digital magazine by Subkit for her work with Dalziel & Company. Click in to read the full interview.