All tagged Brand Identity
It is with great joy that I share that with the ongoing success of the Peer Advisory Group, it is now evolving to become its own venture — new shiny logo and all. Yes, you heard right! The Peer Advisory Group which was once a service line of Dalziel & Company is splitting off to its very own brand.
Regardless of what’s driving you, sometimes it’s difficult exactly what that idea is that you’re going to go to market with. We revisit some tips from a previous post to help you get your ideas going!
Resources, tools and coaches have flooded the internet with jargon about mindset, the importance of it to your overall wellbeing and also to professional success. While they’re not wrong, they’re not giving you the full picture either. Read what you’ve been missing →
Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part III of this journey, Jessica shares about the steps she took to get up and running.
A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand? D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.
As a small business owner, it can be overwhelming to know where to begin with your company’s marketing needs. Having a basic understanding of the core elements that make up the ‘marketing mix’ will ultimately help you build the foundation to your marketing strategy and pivot with consumer trends and information accordingly.