Jessica Dalziel Jessica Dalziel

Delivery is where strategy actually gets tested.

Strategy isn’t just defined in a deck. It’s reinforced through the small, everyday decisions that shape trust and protect long-term outcomes, especially when you are delivering client work.

Read More
Jessica Dalziel Jessica Dalziel

An Interview with an EVP of Operations

We sat down with Melissa Davis, EVP of Operations at a digital and corporate communications firm to explore what truly drives retention from the inside out. From promoting through the lens of change management to navigating speed vs. clarity across teams, she shares grounded, thoughtful insight into what operational leadership really looks like and why influence doesn’t always require a title.

Read More
Jessica Dalziel Jessica Dalziel

When flexibility becomes a liability.

Flexibility is often hailed as a virtue in client relationships. However, without clear boundaries, it can lead to scope creep and erode trust. This piece explores how to balance adaptability with structure to maintain healthy, productive partnerships.

Read More
Jessica Dalziel Jessica Dalziel

Retention isn’t reactive.

Retention isn't about last-minute efforts to save a client relationship. It's about proactive strategies that begin from the first interaction. This article delves into the importance of intentional onboarding, clear communication, and consistent value delivery to foster long-term client loyalty.

Read More
Client Experience Jessica Dalziel Client Experience Jessica Dalziel

The ripple effects of disengaged clients

Client experience (CX) is a delicate ecosystem that thrives on engagement, collaboration, and timely communication. Yet, when disengaged, the balance of trust and satisfaction is threatened. This article highlights what some of those ripple effects are and unintentional consequences and what to do to ensure a smooth engagement from the start.

Read More
Client Experience Jessica Dalziel Client Experience Jessica Dalziel

Client segmentation

Do you want to maximize your profitability, client experience and increase existing client spend? You can’t put all-hands-on-deck for every client engagement. In order to scale your business you need to develop some kind of logic that is appropriate for your business to segment your existing client base in order to better understand and ultimately serve them.

Read More
Leadership Jessica Dalziel Leadership Jessica Dalziel

Leadership: What you need to know

Oftentimes when we think of the word “leader”, we conjure up images of political figureheads, celebrepeneurs, famous CEOs or even your own boss. However, being a leader is more of an active state of being rather than a position to 'achieve' or accomplish. Regardless of your role, current position in the marketplace or stage of a business you started -- there are always opportunities to lead.

Read More